Associate Professor Pana Thongmeearkom

Associate Professor Pana Thongmeearkom

National Telecommunications Commissioner

Education
  • Bachelor of Communication Arts, Chulalongkorn University
  • Master of Arts (advertising) Michigan State University, USA
  • Doctor of Philosophy (Communications/Advertising) University of Texas at Austin , USA
  • High-level University Executive Development Course (2003)
  • High-level Certificate for Public Administration and Public Law, King Prajadhipok’s Institute (2002)
Work Experience Public Service Positions
  • Sub-Committee on Radio and Television Broadcasting, 9 September 2008 (Under National Telecommunications Service Commission)
  • Sub-Committee on Public Hearing and Public Relations under National Policy Commission on Legal Development
  • Sub-Committee on Monitoring and Evaluating Performance of Cable Television Network, Department of Public Relations
  • Sub-Committee on Consideration for Radio and Television Line Transmission Service of Non-private Agencies
  • Sub-Committee on Opinion and Rule Setting for Radio and Television Transmission Service through Membership System
  • Sub-Committee on  Public Relations and News Publication of the State Audit Commission
  • Advisor to the Health-related Product Advertising Appeal Commission, the Food and Drug Administration
  • Committee on Considering the Establishment of Educational Program and Quality Standard Certification of Private Higher Education Institutions, Mass Communication, Ministry of University Affairs
  • Chairman of the Professor Bamrungsook Sriha-Ampai Foundation Commission
  • Senior Advisor, Marketing and Management, Synergen Management Associate
  • Faculty Dean, Faculty of Communication Arts, 1 March 2007 (Faculty of Communication Arts, Huachiew Chalermprakiet University)
  • Deputy Dean for Graduate Study, 28 November 1999 (Faculty of Communication Arts, Chulalongkorn University)
  • Academic advisory experience
Thesis Advisors
  • THE COMPARATIVE STUDY OF MEDIA EXPOSURE, SHOPPING BEHAVIOR AND DURABLE GOODS OWNING OF DEPARTMENT STORE PATRONS IN BANGKOK: BEFORE, DURING AND AFTER ECONOMIC CRISIS
  • CAR RADIO LISTENING AND SHOPPING BEHAVIOR OF DEPARTMENT STORE AND SUPERMARKET PATRONS IN THE BANGKOK METROPOLITAN AREA
  • LIFESTYLE OF FEMALE CONSUMERS IN BANGKOK
  • MEDIA EXPOSURE PATTERNS OF FEMALE CONSUMERS IN BANGKOK
  • CONSUMER PROFILE AND PRODUCT USAGE OF FEMALE CONSUMERS IN BANGKOK
  • THAI USERS’ ATTITUDE AND EXPOSURE TO “BANNER”
  • NATURES AND SOURCES OF OFFENSIVE ADVERTISEMENTS
  • TELEVISION ADVERTISING AND CENSORSHIP PROCESS
  • BUDDHIST PRINCIPLES AND ETHICS OF ADVERTISING PROFESSIONALS
  • CREATIVE EXECUTION STYLES OF VISUALS IN PRINTED ADVERTISING BASED ON HUMAN MOTIVATION THEORY
  • BRAND POSITIONING OF INSTANT CANNED COFFEE AND CONSUMER PERCEPTION
  • ADVERTISING EXPOSURE, KNOWLEDGE, ATTITUDE AND INTENTION TO PARTICIPATE IN LASIK EYE SURGERY
  • INFLUENCE OF COUNTRY OF ORIGIN ON CONSUMER'S ATTITUDE AND PURCHASE INTENTION
  • SITUATIONAL INVOLVEMENT AND LEVEL OF INFORMATION SEARCH OF GIFT BUYING
  • MARKETING COMMUNICATIONS AND FACTORS INFLUENCING CONSUMER DECISION MAKING FROM CATEGORY KILLERS
  • COUNTRY - OF - ORIGIN, LEVEL OF PRODUCT INVOLVEMENT AND PURCHASE DECISION
  • THE ROLE OF WORD-OF-MOUTH COMMUNICATION IN PURCHASE DECISION
  • THE INFLUENCES OF FEAR APPEALS IN AIDS CAMPAIGN’S TVC ON HIGH RISK TARGETS
  • THE STUDY OF TECHNIQUES FOR GENERATING CREATIVE IDEAS IN TELEVISION COMMERCIALS
  • THE EFFECTS OF SPACING AND REPETITION OF IDENTICAL AND VARIED VERSIONS OF TVCS ON ADVERTISING RECALL AND RECOGNITIONS
  • THE EFFECTS OF UNEXPECTED VISUAL AS MNEMONIC DEVICE ON RECALL OF TELEVISION COMMERCIAL
  • Advisor for special projects
  • PUBLIC RELATION AND ADVERTISING CAMPAIGNS STRATEGY: TO IMPROVE THAILAND’S ECONOMIC CRISIS
  • FACTORS AFFECTING DECISION TO BUY DIRECT SELL PRODUCTS AMONG CONSUMERS IN BANGKOK AND VICINITY
  • BRAND MANAGEMENT STRATEGY OF AUTOMOBILE AT THE RECESSION OF CONSUMER PURCHASING
  • STATUS, EXPECTATION AND PERCEIVED RESULTS OF INTERNET USAGE FOR E-COMMERCE IN SMALL AND MEDIUM ENTERPRISES
  • THE EFFECTS OF MEDIA INDEPENDENT ON THEADVERTISING AGENCY INDUSTRY IN THAILAND
  • WOMEN’S OPINION TOWARD E-GROCERY
  • INTEGRATED MARKETING COMMUNICATIONS CREATIVE PROJECT OF MONEY MOBILIZATION FOR MORTGAGE LOAN OF THE GOVERNMENT HOUSING BANK
  • INTERNET : NEW VEHICLE FOR ADVERTISING
  • THE RERCEPTION AND ATTITUDE OF WORKING WOMEN CONSUMER GROUP TOWARD THE INSERTION MEDIA IN WOMEN MAGAZINE
  • Advisor for Ph.D. programmes
  • 2803-715 Seminar in Integrated Marketing Communications
  • THE ANALYSIS OF CULTIVATION EFFECTS OF THAI TELEVISION ADVERTISING ON THAI ADOLESCENTS IN SCHOOLING SYSTEM) (Thesis)
  • Procedures for the Preparation and Management of Government Advertising Budget (Thesis)
Academic Work
Research
  • Overview of Project Implementation Plan/Public Relations Activities of the Department of Public Relations (Researchers: Pana Thongmeearkom and colleagues), 2004
  • Research for the Development of Public Relations Models to Promote Democracy (Researcher: Pana Thongmeearkom), 2004
  • Evaluation of the Performance of an Independent Agency – National Human Rights Commission of Thailand (Researchers: Pana Thongmeearkom and colleagues), 2004
  • Cable TV Advertising : Policy Problems and Answers (Researchers: Pana Thongmeearkom and colleagues), 2003
  • Public Relations for Government Reforms and Effective Public Administration (Researchers: Pana Thongmeearkom and colleagues), 2003
  • Evaluation of the Personnel Development and Public Relations Project (Researchers: Pana Thongmeearkom and colleagues), 2003
  • Problems and PR Status of NBIA (Researcher: Pana Thongmeearkom)
  • Media Exposure and Shopping Habits of Bangkok Shoppers Before and After the Economic Crisis (Researchers: Pana Thongmeearkom and Wisit Duangsong)
Book/Textbook
  • Communication Planning at the Institutional Level: A Selected Annotated Bibliography (in collaboration with Ronny Adhikarya, John Middleton and others)
  • Fundamental Techniques for Print Advertisement Writing
  • Creative Work and Advertising Production (Chapter in Sukhothai Thammathirat University’s Textbook)
  • Communication Behavior (Chapter in Sukhothai Thammathirat University’s Textbook)
  • Articles
  • Thailand’s Future Development Progress on Radio Broadcasting for Public Interest, materials for the seminar organized by the Department of Public Relations, 28-29 June 2001
  • The Future of Cable TV Depends on Community Benefits, an article presented at the Department of Public Relations’ seminar at Chaophya Park Hotel, 2002
  • NBC : Principles of Independent Agency and Views on Policy Issues, Journal of Journalism and Communication Arts, Year 20, Issue No.1 (Jan – Mar) 2002
  • Thai Cable TV…Crisis or Opportunity? Journal of Journalism and Communication Arts, Year 19, Issue No.2 (Apr – Jun) 2001
  • Advertising Control from a Viewpoint of Academia, an article presented in the seminar organized by the Office of Consumer Protection Board (OCPB) at Bangkok Center Hotel, 15 Jan 2003
  • Viewpoints from Empiricism and Critical Schools of Thought : Discrepancy from Different Viewpoints, Journal of Journalism and Communication Arts, Year 20, Issue No.4 (Oct – Dec) 2002
Highest Insignia Received
  • Knight Grand Cordon (Special Class) of the Most Noble Order of the Crown of Thailand 5 December, 2004
  • The Chakrabarti Mala Medal 5 December, 2001
  • Knight Grand Cross (First Class) of the Most Exalted Order of the White Elephant 5 December, 1999
  • Knight Grand Cross (First Class) of the Most Noble Order of the Crown of Thailand
  • The Silver Medal (Seventh Class) of the Direkgunabhorn
  • The Red Cross Awards Medal (Second Class)
Membership of Academic/Professional Associations
  • Advertising Association of Thailand
  • Marketing Association of Thailand
  • Thailand Management Association