Associate Professor Pana Thongmeearkom

Associate Professor Pana Thongmeearkom

Komisyoner sa Pambansang Telekomunikasyon

Edukasyon
  • Batsilyer ng Sining Pangkomunikasyon, Chulalongkorn University
  • Master ng Sining (advertising) Michigan State University, Estados Unidos
  • Doktor ng Pilosopiya (Communications/Advertising) University of Texas at Austin , Estados Unidos
  • High-level University Executive Development Course (2003)
  • High-level Certificate for Public Administration and Public Law, King Prajadhipok’s Institute (2002)
Pantrabahong Karanasan, Mga Posisyon sa Pampublikong Paglilingkod
  • Sub-Committee sa Pagsasahimpapawid sa Panradyo at Pantelebisyon, ika-9 ng Septyembre 2008 (Sa ilalim ng Komisyon sa Serbisyo sa Pambansang Telekomunikasyon)
  • Sub-Committee sa Pampublikong Pagdinig at Pambublikong Relasyon sa ilalim ng Komisyon sa Pambansang Patakaran sa Kaunlarang Panlegal 
  • Sub-Committee sa  Pagmonitor at Ebalwasyon ng Pagganap ng Cable Television Network, Kagawaran ng Mga Pampublikong Ugnayan 
  • Sub-Committee sa Pagkonsidera sa Serbisyong Panradyo at Pantelebisyong Line Transmission ng mga di-pribadong ahensiya 
  • Sub-Committee sa Opinyon at Pagtalaga ng Panuntunan para sa Serbisyong Panradyo at Pantelebisyong  Line Transmission sa pamamagitan ng Membership System
  • Sub-Committee sa Mga Pampublikong Ugnayan at Mga Pahayagang Balita ng Kosisyon ng Awdit ng Estado  
  • Tagapayo sa Komisyon sa Apela sa Pag-advertise ng Produkto na may kaugnayan sa Kalusugan, the Food and Drug Administration
  • Komite sa Pagkonsidera ng Pagtatatag ng Programa ng Pang-edukasyon at Marka ng Pamantayan ng Pagpapatunay ng mga Pribadong Mas Nakatataas na Pangedukasyong Institusyon , Mass Communication, Ministro ng Ugnayang Pangpamantasan
  • Tagapangulo ng Propesor, Bamrungsook Sriha-Ampai Foundation Commission
  • Punong Tagapayo, Marketing and Management, Synergen Management Associate
  • Faculty Dean, Faculty of Communication Arts, 1 March 2007 (Faculty of Communication Arts, Huachiew Chalermprakiet University)
  • Diputadong Dekano for Graduate Study, 28 November 1999 (Faculty of Communication Arts, Chulalongkorn University)
  • Academic advisory experience
Thesis Advisors
  • THE COMPARATIVE STUDY OF MEDIA EXPOSURE, SHOPPING BEHAVIOR AND DURABLE GOODS OWNING OF DEPARTMENT STORE PATRONS IN BANGKOK: BEFORE, DURING AND AFTER ECONOMIC CRISIS
  • CAR RADIO LISTENING AND SHOPPING BEHAVIOR OF DEPARTMENT STORE AND SUPERMARKET PATRONS IN THE BANGKOK METROPOLITAN AREA
  • LIFESTYLE OF FEMALE CONSUMERS IN BANGKOK
  • MEDIA EXPOSURE PATTERNS OF FEMALE CONSUMERS IN BANGKOK
  • CONSUMER PROFILE AND PRODUCT USAGE OF FEMALE CONSUMERS IN BANGKOK
  • THAI USERS’ ATTITUDE AND EXPOSURE TO “BANNER”
  • NATURES AND SOURCES OF OFFENSIVE ADVERTISEMENTS
  • TELEVISION ADVERTISING AND CENSORSHIP PROCESS
  • BUDDHIST PRINCIPLES AND ETHICS OF ADVERTISING PROFESSIONALS
  • CREATIVE EXECUTION STYLES OF VISUALS IN PRINTED ADVERTISING BASED ON HUMAN MOTIVATION THEORY
  • BRAND POSITIONING OF INSTANT CANNED COFFEE AND CONSUMER PERCEPTION
  • ADVERTISING EXPOSURE, KNOWLEDGE, ATTITUDE AND INTENTION TO PARTICIPATE IN LASIK EYE SURGERY
  • INFLUENCE OF COUNTRY OF ORIGIN ON CONSUMER'S ATTITUDE AND PURCHASE INTENTION
  • SITUATIONAL INVOLVEMENT AND LEVEL OF INFORMATION SEARCH OF GIFT BUYING
  • MARKETING COMMUNICATIONS AND FACTORS INFLUENCING CONSUMER DECISION MAKING FROM CATEGORY KILLERS
  • COUNTRY - OF - ORIGIN, LEVEL OF PRODUCT INVOLVEMENT AND PURCHASE DECISION
  • THE ROLE OF WORD-OF-MOUTH COMMUNICATION IN PURCHASE DECISION
  • THE INFLUENCES OF FEAR APPEALS IN AIDS CAMPAIGN’S TVC ON HIGH RISK TARGETS
  • THE STUDY OF TECHNIQUES FOR GENERATING CREATIVE IDEAS IN TELEVISION COMMERCIALS
  • THE EFFECTS OF SPACING AND REPETITION OF IDENTICAL AND VARIED VERSIONS OF TVCS ON ADVERTISING RECALL AND RECOGNITIONS
  • THE EFFECTS OF UNEXPECTED VISUAL AS MNEMONIC DEVICE ON RECALL OF TELEVISION COMMERCIAL
  • Advisor for special projects
  • PUBLIC RELATION AND ADVERTISING CAMPAIGNS STRATEGY: TO IMPROVE THAILAND’S ECONOMIC CRISIS
  • FACTORS AFFECTING DECISION TO BUY DIRECT SELL PRODUCTS AMONG CONSUMERS IN BANGKOK AND VICINITY
  • BRAND MANAGEMENT STRATEGY OF AUTOMOBILE AT THE RECESSION OF CONSUMER PURCHASING
  • STATUS, EXPECTATION AND PERCEIVED RESULTS OF INTERNET USAGE FOR E-COMMERCE IN SMALL AND MEDIUM ENTERPRISES
  • THE EFFECTS OF MEDIA INDEPENDENT ON TPINUNOVERTISING AGENCY INDUSTRY IN THAILAND
  • WOMEN’S OPINION TOWARD E-GROCERY
  • INTEGRATED MARKETING COMMUNICATIONS CREATIVE PROJECT OF MONEY MOBILIZATION FOR MORTGAGE LOAN OF THE GOVERNMENT HOUSING BANK
  • INTERNET : NEW VEHICLE FOR ADVERTISING
  • THE RERCEPTION AND ATTITUDE OF WORKING WOMEN CONSUMER GROUP TOWARD THE INSERTION MEDIA IN WOMEN MAGAZINE
  • Advisor for Ph.D. programmes
  • 2803-715 Seminar in Integrated Marketing Communications
  • THE ANALYSIS OF CULTIVATION EFFECTS OF THAI TELEVISION ADVERTISING ON THAI ADOLESCENTS IN SCHOOLING SYSTEM) (Thesis)
  • Procedures for the Preparation and Management of Government Advertising Budget (Thesis)
Academic Work
Mga Research
  • Overview of Project Implementation Plan/Public Relations Activities of the Department of Public Relations (Researchers: Pana Thongmeearkom and colleagues), 2004
  • Research for the Development of Public Relations Models to Promote Democracy (Researcher: Pana Thongmeearkom), 2004
  • Evaluation of the Performance of an Independent Agency – National Human Rights Commission of Thailand (Researchers: Pana Thongmeearkom and colleagues), 2004
  • Cable TV Advertising : Policy Problems and Answers (Researchers: Pana Thongmeearkom and colleagues), 2003
  • Public Relations for Government Reforms and Effective Public Administration (Researchers: Pana Thongmeearkom and colleagues), 2003
  • Evaluation of the Personnel Development and Public Relations Project (Researchers: Pana Thongmeearkom and colleagues), 2003
  • Problems and PR Status of NBIA (Researcher: Pana Thongmeearkom)
  • Media Exposure and Shopping Habits of Bangkok Shoppers Before and After the Economic Crisis (Researchers: Pana Thongmeearkom and Wisit Duangsong)
Mga Libro/Textbook
  • Communication Planning at the Institutional Level: A Selected Annotated Bibliography (in collaboration with Ronny Adhikarya, John Middleton and others)
  • Fundamental Techniques for Print Advertisement Writing
  • Creative Work and Advertising Production (Chapter in Sukhothai Thammathirat University’s Textbook)
  • Communication Behavior (Chapter in Sukhothai Thammathirat University’s Textbook)
  • Mga Artikulo
  • Thailand’s Future Development Progress on Radio Broadcasting for Public Interest, materials for the seminar organized by the Department of Public Relations, 28-29 June 2001
  • The Future of Cable TV Depends on Community Benefits, an article presented at the Department of Public Relations’ seminar at Chaophya Park Hotel, 2002
  • NBC : Principles of Independent Agency and Views on Policy Issues, Journal of Journalism and Communication Arts, Year 20, Issue No.1 (Jan – Mar) 2002
  • Thai Cable TV…Crisis or Opportunity? Journal of Journalism and Communication Arts, Year 19, Issue No.2 (Apr – Jun) 2001
  • Advertising Control from a Viewpoint of Academia, an article presented in the seminar organized by the Office of Consumer Protection Board (OCPB) at Bangkok Center Hotel, 15 Jan 2003
  • Viewpoints from Empiricism and Critical Schools of Thought : Discrepancy from Different Viewpoints, Journal of Journalism and Communication Arts, Year 20, Issue No.4 (Oct – Dec) 2002
Pinakamataas na Insignia na Natanggap 
  • Knight Grand Cordon (Special Class) ng the Most Noble Order of the Crown of Thailand ika-5 ng Disyembre, 2004
  • The Chakrabarti Mala Medal, ika-5 ng Disyembre, 2001
  • Knight Grand Cross (First Class) ng the Most Exalted Order of the White Elephant ika-5 ng Disyembre, 1999
  • Knight Grand Cross (First Class) ng the Most Noble Order of the Crown of Thailand
  • The Silver Medal (Seventh Class) of the Direkgunabhorn
  • The Red Cross Awards Medal (Second Class)
Ang pagiging miyembro ng Akademikong / Propesyonal na Asosasyon
  • Advertising Association of Thailand
  • Marketing Association of Thailand
  • Thailand Management Association

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