Associate Professor Pana Thongmeearkom

Komisyoner sa Pambansang Telekomunikasyon

Edukasyon

Batsilyer ng Sining Pangkomunikasyon, Chulalongkorn University
Master ng Sining (advertising) Michigan State University, Estados Unidos
Doktor ng Pilosopiya (Communications/Advertising) University of Texas at Austin , Estados Unidos
High-level University Executive Development Course (2003)
High-level Certificate for Public Administration and Public Law, King Prajadhipok’s Institute (2002)

Pantrabahong Karanasan, Mga Posisyon sa Pampublikong Paglilingkod

Sub-Committee sa Pagsasahimpapawid sa Panradyo at Pantelebisyon, ika-9 ng Septyembre 2008 (Sa ilalim ng Komisyon sa Serbisyo sa Pambansang Telekomunikasyon)
Sub-Committee sa Pampublikong Pagdinig at Pambublikong Relasyon sa ilalim ng Komisyon sa Pambansang Patakaran sa Kaunlarang Panlegal
Sub-Committee sa Pagmonitor at Ebalwasyon ng Pagganap ng Cable Television Network, Kagawaran ng Mga Pampublikong Ugnayan
Sub-Committee sa Pagkonsidera sa Serbisyong Panradyo at Pantelebisyong Line Transmission ng mga di-pribadong ahensiya
Sub-Committee sa Opinyon at Pagtalaga ng Panuntunan para sa Serbisyong Panradyo at Pantelebisyong Line Transmission sa pamamagitan ng Membership System
Sub-Committee sa Mga Pampublikong Ugnayan at Mga Pahayagang Balita ng Kosisyon ng Awdit ng Estado
Tagapayo sa Komisyon sa Apela sa Pag-advertise ng Produkto na may kaugnayan sa Kalusugan, the Food and Drug Administration
Komite sa Pagkonsidera ng Pagtatatag ng Programa ng Pang-edukasyon at Marka ng Pamantayan ng Pagpapatunay ng mga Pribadong Mas Nakatataas na Pangedukasyong Institusyon , Mass Communication, Ministro ng Ugnayang Pangpamantasan
Tagapangulo ng Propesor, Bamrungsook Sriha-Ampai Foundation Commission
Punong Tagapayo, Marketing and Management, Synergen Management Associate
Faculty Dean, Faculty of Communication Arts, 1 March 2007 (Faculty of Communication Arts, Huachiew Chalermprakiet University)
Diputadong Dekano for Graduate Study, 28 November 1999 (Faculty of Communication Arts, Chulalongkorn University)
Academic advisory experience

Thesis Advisors

THE COMPARATIVE STUDY OF MEDIA EXPOSURE, SHOPPING BEHAVIOR AND DURABLE GOODS OWNING OF DEPARTMENT STORE PATRONS IN BANGKOK: BEFORE, DURING AND AFTER ECONOMIC CRISIS
CAR RADIO LISTENING AND SHOPPING BEHAVIOR OF DEPARTMENT STORE AND SUPERMARKET PATRONS IN THE BANGKOK METROPOLITAN AREA
LIFESTYLE OF FEMALE CONSUMERS IN BANGKOK
MEDIA EXPOSURE PATTERNS OF FEMALE CONSUMERS IN BANGKOK
CONSUMER PROFILE AND PRODUCT USAGE OF FEMALE CONSUMERS IN BANGKOK
THAI USERS’ ATTITUDE AND EXPOSURE TO “BANNER”
NATURES AND SOURCES OF OFFENSIVE ADVERTISEMENTS
TELEVISION ADVERTISING AND CENSORSHIP PROCESS
BUDDHIST PRINCIPLES AND ETHICS OF ADVERTISING PROFESSIONALS
CREATIVE EXECUTION STYLES OF VISUALS IN PRINTED ADVERTISING BASED ON HUMAN MOTIVATION THEORY
BRAND POSITIONING OF INSTANT CANNED COFFEE AND CONSUMER PERCEPTION
ADVERTISING EXPOSURE, KNOWLEDGE, ATTITUDE AND INTENTION TO PARTICIPATE IN LASIK EYE SURGERY
INFLUENCE OF COUNTRY OF ORIGIN ON CONSUMER'S ATTITUDE AND PURCHASE INTENTION
SITUATIONAL INVOLVEMENT AND LEVEL OF INFORMATION SEARCH OF GIFT BUYING
MARKETING COMMUNICATIONS AND FACTORS INFLUENCING CONSUMER DECISION MAKING FROM CATEGORY KILLERS
COUNTRY - OF - ORIGIN, LEVEL OF PRODUCT INVOLVEMENT AND PURCHASE DECISION
THE ROLE OF WORD-OF-MOUTH COMMUNICATION IN PURCHASE DECISION
THE INFLUENCES OF FEAR APPEALS IN AIDS CAMPAIGN’S TVC ON HIGH RISK TARGETS
THE STUDY OF TECHNIQUES FOR GENERATING CREATIVE IDEAS IN TELEVISION COMMERCIALS
THE EFFECTS OF SPACING AND REPETITION OF IDENTICAL AND VARIED VERSIONS OF TVCS ON ADVERTISING RECALL AND RECOGNITIONS
THE EFFECTS OF UNEXPECTED VISUAL AS MNEMONIC DEVICE ON RECALL OF TELEVISION COMMERCIAL
Advisor for special projects
PUBLIC RELATION AND ADVERTISING CAMPAIGNS STRATEGY: TO IMPROVE THAILAND’S ECONOMIC CRISIS
FACTORS AFFECTING DECISION TO BUY DIRECT SELL PRODUCTS AMONG CONSUMERS IN BANGKOK AND VICINITY
BRAND MANAGEMENT STRATEGY OF AUTOMOBILE AT THE RECESSION OF CONSUMER PURCHASING
STATUS, EXPECTATION AND PERCEIVED RESULTS OF INTERNET USAGE FOR E-COMMERCE IN SMALL AND MEDIUM ENTERPRISES
THE EFFECTS OF MEDIA INDEPENDENT ON TPINUNOVERTISING AGENCY INDUSTRY IN THAILAND
WOMEN’S OPINION TOWARD E-GROCERY
INTEGRATED MARKETING COMMUNICATIONS CREATIVE PROJECT OF MONEY MOBILIZATION FOR MORTGAGE LOAN OF THE GOVERNMENT HOUSING BANK
INTERNET : NEW VEHICLE FOR ADVERTISING
THE RERCEPTION AND ATTITUDE OF WORKING WOMEN CONSUMER GROUP TOWARD THE INSERTION MEDIA IN WOMEN MAGAZINE
Advisor for Ph.D. programmes
2803-715 Seminar in Integrated Marketing Communications
THE ANALYSIS OF CULTIVATION EFFECTS OF THAI TELEVISION ADVERTISING ON THAI ADOLESCENTS IN SCHOOLING SYSTEM) (Thesis)
Procedures for the Preparation and Management of Government Advertising Budget (Thesis)

Academic Work
Mga Research

Overview of Project Implementation Plan/Public Relations Activities of the Department of Public Relations (Researchers: Pana Thongmeearkom and colleagues), 2004
Research for the Development of Public Relations Models to Promote Democracy (Researcher: Pana Thongmeearkom), 2004
Evaluation of the Performance of an Independent Agency – National Human Rights Commission of Thailand (Researchers: Pana Thongmeearkom and colleagues), 2004
Cable TV Advertising : Policy Problems and Answers (Researchers: Pana Thongmeearkom and colleagues), 2003
Public Relations for Government Reforms and Effective Public Administration (Researchers: Pana Thongmeearkom and colleagues), 2003
Evaluation of the Personnel Development and Public Relations Project (Researchers: Pana Thongmeearkom and colleagues), 2003
Problems and PR Status of NBIA (Researcher: Pana Thongmeearkom)
Media Exposure and Shopping Habits of Bangkok Shoppers Before and After the Economic Crisis (Researchers: Pana Thongmeearkom and Wisit Duangsong)

Mga Libro/Textbook

Communication Planning at the Institutional Level: A Selected Annotated Bibliography (in collaboration with Ronny Adhikarya, John Middleton and others)
Fundamental Techniques for Print Advertisement Writing
Creative Work and Advertising Production (Chapter in Sukhothai Thammathirat University’s Textbook)
Communication Behavior (Chapter in Sukhothai Thammathirat University’s Textbook)
Mga Artikulo
Thailand’s Future Development Progress on Radio Broadcasting for Public Interest, materials for the seminar organized by the Department of Public Relations, 28-29 June 2001
The Future of Cable TV Depends on Community Benefits, an article presented at the Department of Public Relations’ seminar at Chaophya Park Hotel, 2002
NBC : Principles of Independent Agency and Views on Policy Issues, Journal of Journalism and Communication Arts, Year 20, Issue No.1 (Jan – Mar) 2002
Thai Cable TV…Crisis or Opportunity? Journal of Journalism and Communication Arts, Year 19, Issue No.2 (Apr – Jun) 2001
Advertising Control from a Viewpoint of Academia, an article presented in the seminar organized by the Office of Consumer Protection Board (OCPB) at Bangkok Center Hotel, 15 Jan 2003
Viewpoints from Empiricism and Critical Schools of Thought : Discrepancy from Different Viewpoints, Journal of Journalism and Communication Arts, Year 20, Issue No.4 (Oct – Dec) 2002

Pinakamataas na Insignia na Natanggap

Knight Grand Cordon (Special Class) ng the Most Noble Order of the Crown of Thailand ika-5 ng Disyembre, 2004
The Chakrabarti Mala Medal, ika-5 ng Disyembre, 2001
Knight Grand Cross (First Class) ng the Most Exalted Order of the White Elephant ika-5 ng Disyembre, 1999
Knight Grand Cross (First Class) ng the Most Noble Order of the Crown of Thailand
The Silver Medal (Seventh Class) of the Direkgunabhorn
The Red Cross Awards Medal (Second Class)

Ang pagiging miyembro ng Akademikong / Propesyonal na Asosasyon